A Study of Modern Blood Banking in India: Creating a Cause for Donating Blood

This study is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre. A constructive survey of the public about their opinion and perceptions about blood donations & Prathama has also been carried out. Although the blood bank is supposed to work on societal lines it has to professionally manage its activities and operations to maintain quality service and its reputation as one of India's leading modern blood bank. This work shall be highly useful to policy makers and managers associated with the blood banking sector and also those who are pursuing research in the area of societal marketing and blood banking.

He is Associate Professor (Marketing & Strategy) with LJICA-MBA, Gujarat Technological University with over 12 years of professional experience. He is a PhD in the area of strategic management from Dharmsinh Desai University, Nadiad, India.