A Study of Political Advertising Texts: Communicative aspect

Political advertising functions in the sphere of communication and is associated with certain social rules, conditions, and norms accepted in this sphere. The book defines the place of political advertising in the system of political communication. On the rich material of the texts, presented by political advertising, the author determines the influence of the communicative orientation of these texts on their organization, on the choice of language means, allowing to form the public opinion. The study of the texts of political advertising suggests that the communicative function of language serves not only as a means of information exchange, but also as a means of coordinating the communicants' intentions, i.e. as a means of establishing mutual understanding and coherence in actions between the partners in communication. The book is intended for specialists-philologists and is of undoubted interest to journalists, political scientists, specialists in political advertising.