What is the most important consideration on the part of the customers when they purchase a vehicle? After Sales Services. This report considers one the best Automobile company - Toyota Motors known for its quality, to study the customer satisfaction on the services provided at the service centers. The study is based on five parameters i.e., service quality, Service initiation, Service Facility, Service adviser, and Vehicle Pickup.The study reveals the customer preference whether to service their vehicle at the authorized service center during and/or after the warranty period, feedback of the customer on the service provided by the Toyota authorized service center.

About the Author

Mohammed Bharmal, MBA: Studied Marketing Management at Gujarat Technological University. Was intern at The Nielsen Company as an investigator into TKML Tri-Annual CSI Study; Two-Wheeler Benchmark CSI Study. Working as a Business Analyst and Development at InheritX Solutions Pvt. Ltd., India.

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