Study on Strategies for Business Development of a Bank at Branch Level

Kumar, Amrendar; Paswan, Naveen Kumar

ISBN 10: 3659852023 / ISBN 13: 9783659852022

Published by LAP LAMBERT Academic Publishing, 2016

About this Item

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Seller Inventory # 18405915589

Bibliographic Details

• Title: Study on Strategies for Business Development of a Bank at Branch Level
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2016
• Language: English
• ISBN 10: 3659852023
• ISBN 13: 9783659852022
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The aim of this book is to determine the strategies for Business Development of the public sector banks at branch level. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a Branch, to the refund and help that they receive when they have a complaint about a faulty product that they have paid.

About the Author

Amrendar kumar, Currently working as officer in Bank of Baroda at Belthra road branchB.Tech, PGDBF(BMSB), CAIIB ||Naveen kumar paswan, Currently working as officer in Bank of Baroda at Belthra road branchB.Sc (Agri), M.Sc(Agri)