“An Insider’s Look at Who’s (Really) Making America Fat and How the Food Industry Can Fix It,” Stuffed by food industry executive Hank Cardello exposes how the board room decisions and slick marketing machines of restaurant chains, supermarket companies, and food packagers along with failed governmental regulations and misleading media coverage have spurred the current obesity epidemic. Written with Doug Garr, Stuffed is the most important book on the American way of eating since the classic Fast Food Nation, and it offers clear solutions on how to work with the food industry to reverse what has become the most serious health crisis in our country today.

About the Authors

Hank Cardello is chief executive officer of 27� North (www.27degNorth.com), a consulting firm that helps businesses take the lead on solving social issues. For more than three decades he was an executive at some of the world's largest food and beverage companies, including Coca-Cola and General Mills. Today he chairs the annual Global Obesity Business Forum, sponsored by the University of North Carolina at Chapel Hill. Cardello lives in Chapel Hill, North Carolina.

Doug Garr is the author of IBM Redux: Lou Gerstner and the Business Turnaround of the Decade. His work has appeared in BusinessWeek, Fortune's Technology Review, GQ, Popular Science, Worth, New York, and MIT's Technology Review. Garr lives in New York.

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