- Softcover
- New
Seller: Cycle Books LA, south el monte, CA, U.S.A.Cycle Books LA
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AbeBooks seller since October 3, 2025
Softcover
Condition: New
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Add to basketSeller Inventory # AMTV.0847837580.N
- Title
- Be Stupid: For Successful Living
- Author
- Rosso, Renzo
- Publisher
- Rizzoli
- Publication year
- 2011
- Condition
- new
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0847837580
- ISBN 13
- 9780847837588
Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.
"Synopsis" may belong to another edition of this title.
About the Author
Renzo Rosso is the founder of Diesel, the Italian-based international lifestyle brand with more than 5,000 points of sale and more than 400 mono-brand stores in over 80 countries. Diesel produces no less than 3,000 new products each season; over the years, it re-invented distribution, e-commerce, events, and advertising, winning many prestigious international awards. Today, Renzo Rosso is president of the holding Only the Brave, which incorporates many brands from streetwear to pret-à-porter.
"About the title" may belong to another edition of this title.
Cycle Books LA
south el monte, CA, U.S.A.
5-star seller
AbeBooks seller since October 3, 2025
Shipping rates within U.S.A.
| Item | 3 to 14 business days | 3 to 5 business days |
|---|---|---|
| First item | US$ 2.99 | US$ 12.99 |
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Founded in 2017, Cycle Books began with a simple mission: to share the joy of reading by offering quality books to readers around the world. What started as a small passion project has grown into a trusted source for literature lovers, collectors, and curious minds alike.
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