- Softcover
- Used
Seller: PageAgain, Brooklyn, NY, U.S.A.PageAgain
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Softcover
Condition: Used - Very good
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Seller Inventory # ABE-1783289292496
- Title
- Be Stupid: For Successful Living
- Author
- Rosso, Renzo
- Publisher
- Rizzoli
- Publication year
- 2011
- Condition
- Very good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0847837580
- ISBN 13
- 9780847837588
- Item weight
- 281 grams
- Dimensions
- 14.05 centimeters width by 21.36 centimeters height by 1.6 centimeters depth
Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.
"Synopsis" may belong to another edition of this title.
About the Author
Renzo Rosso is the founder of Diesel, the Italian-based international lifestyle brand with more than 5,000 points of sale and more than 400 mono-brand stores in over 80 countries. Diesel produces no less than 3,000 new products each season; over the years, it re-invented distribution, e-commerce, events, and advertising, winning many prestigious international awards. Today, Renzo Rosso is president of the holding Only the Brave, which incorporates many brands from streetwear to pret-à-porter.
"About the title" may belong to another edition of this title.
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