Style & Strategy: For Powerful Writing and Speaking

Style & Strategy is a powerful resource for working with language-based materials in the 21st century. Style & Strategy covers accurate, clear, and versatile writing; solid argumentation; and engaging oral-visual presentations. It's useful for writers, editors, and orators at all levels. Strategically craft powerful messages that resonate with intended audiences. Improve AI output. There's something here for everyone.

If you liked Elements of Style (Strunk 1918), you will LOVE this.

• 22 points on accuracy help you master English syntax. Today's most common errors covered. Ample exercises and quizzes.
• 6 tips for sentence manipulation. Build powerful strategic messages with accuracy and clarity.
• Featuring 18 writing styles
  • Academic
  • Analytical
  • Blogging
  • Business
  • Copywriting
  • Creative
  • Descriptive
  • Expository
  • Journalistic
  • Narrative
  • Oral presentation script
  • Personal
  • Persuasive
  • Review
  • Script writing (play or screenplay)
  • Summary
  • Technical
  • Travel
• Aristotle's logos, ethos, and pathos provide deeper insights to persuasion
• A full discussion of argument structure helps ensure your arguments land with persuasive power
• Coverage of narrative elements and delivery tips for oral presentations empowers your speeches
• Best practices for slide deck construction and delivery optimize audience engagement and impact

It's all here. Don't be without this essential resource.

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Michele Poff holds a PhD in Communication from University of Washington, a MA in Applied Linguistics from Portland State University, and a BA in English literature from University of California, Berkeley. Her research focused on genre analysis and persuasion. She taught university writing and grammar, argumentation, and public speaking for many years before working as a professional writer and editor for 14 years. Style & Strategy reflects insights and techniques she learned in her advanced academic programs and regularly used to strengthen others' compositional output.