Style and Substance : How to Create a Compelling Brand

Style & Substance is a guide and workbook for women who want to build their confidence, their brands and their bank accounts. In this book you will learn how to build an iconic brand that’s immediately recognizable, just like Chanel, DryBar and Beyoncé (even if you don’t have a Beyoncé-sized budget!) You’ll clarify exactly how you want to be perceived and learn how to deliver your message with confidence and style. And you’ll create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively and keep your brand consistent across all touchpoints and platforms. Style & Substance will help you: **Identify your brand attributes and learn how to exude them in everything you do **Powerfully express your promise of value **Connect to your bigger WHY so you can effectively share your story **Craft your mission statement from a place of intention and purpose **Create a Brand Handbook and Style Guide for your brand **Develop compelling brand touchpoints that help your audience engage with you in a meaningful way **Cultivate your own personal sense of style The exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building your brand. If you’re a consultant, coach, writer, artist, maker or any other kind of entrepreneur, Style & Substance is a must-read. Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this book.

Liz Dennery Sanders is a brand consultant, creative director and the founder of SheBrand. With 25 years of experience in branding, marketing, public relations and influencer outreach campaigns, she's known for her ability to select the words, images and packaging that bring brands to life, and for helping her clients to build intensely loyal, devoted fan bases. In 2009, Liz founded SheBrand to provide women with tools to build strong, compelling brands. Through SheBrand, and through her involvement with organizations like Women in Need, Visionary Women and Step Up Women's Network, her mission is to help women rise higher - using their voices, building their businesses, growing their influence and shattering glass ceilings and old perceptions about what a woman is capable of being and doing. Prior to founding SheBrand, Liz ran her own PR agency, Dennery Marks Inc., for more than a decade, specializing in targeted media and celebrity outreach campaigns. She garnered millions of dollars in press value for her clients and helped them build relationships for their products and services with Hollywood celebrities like Halle Berry, Sharon Stone, Kendall Jenner, Kim Kardashian, Cindy Crawford, Heidi Klum, Gwyneth Paltrow, Marcia Cross and Kelly Rutherford. She has worked on brand development and influencer projects with individuals like Serena Williams, Jessica Alba and Garcelle Beauvais, and lifestyle brands that specifically market to women like Escada, Hale Bob and Elyse Walker. She's the author of Style & Substance: How to Create a Compelling Brand, and the creator of Badass Brand, an online class for small business owners and service professionals who want to build an iconic brand that's clear, consistent, recognizable, adored and respected, just like Chanel, DryBar and Beyoncé. Liz has been featured in The Los Angeles Times, The Orange County Register, The Chicago Tribune, The Daily Beast, Advertising Age, The Coveteur, The Huffington Post, and on Good Morning America and Access Hollywood.