Subliminal Communication

A report of the ad hoc committee (subliminal communications) to the President of the Institute of Practitioners in Advertising, also containing a report of the technical sub-committee. The term subliminal (or subthreshold) communication, as devery goodd in the report may be said to be the deliberate sending of physically weak visual or aural messages of which the recipient is not consciously aware. This copy has a few marks on the cover with rusting at the staples and foxing on the page edges. An inscription inside the front cover and an address stamped on title page. The interior is bright and clear with no markings.