Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion
Language: English
Published by Theatre Communications Group, 1981
- Softcover
- Used
Seller: HPB-Movies, Dallas, TX, U.S.A.HPB-Movies
AbeBooks seller since September 15, 2017
Condition: Used - Good
US$ 4.74
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- Title
- Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion
- Author
- Newman, Danny
- Publisher
- Theatre Communications Group
- Publication year
- 1981
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0930452011
- ISBN 13
- 9780930452018
- Edition
- 3rd Edition
I think of this book as a succession of topics or essays, providing not only the rationale and the tools for a practical approach to audience development, but a considerable quotient of evangelism, too. For my experience has taught me that the inspirational factor—the leap to faith with a newly shared vision of what is possible—causes those who had previously feared failure to find the confidence to move forward boldly, purposefully and successfully.
—Danny Newman, on Subscribe Now!
"Synopsis" may belong to another edition of this title.
About the Author
Danny Newman (1919–2007) was a press agent, promoter, and manager on behalf of a range of performing arts projects for a half-century. From 1961–1981, Newman served as audience development consultant to the Ford Foundation and Theatre Communications Group. He was also the long-time press agent for the Lyric Opera of Chicago, from its founding in 1954 until his retirement in 2002.
"About the title" may belong to another edition of this title.
HPB-Movies
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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