Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

Newman, Danny

ISBN 10: 0930452011 / ISBN 13: 9780930452018

Published by Theatre Communications Group, 1981

About this Item

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Bibliographic Details

• Title: Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion
• Publisher: Theatre Communications Group
• Publication Date: 1981
• Language: English
• ISBN 10: 0930452011
• ISBN 13: 9780930452018
• Binding: Paperback
• Edition: 3rd Edition
• Condition: Very Good

About this title

Synopsis

I think of this book as a succession of topics or essays, providing not only the rationale and the tools for a practical approach to audience development, but a considerable quotient of evangelism, too. For my experience has taught me that the inspirational factor—the leap to faith with a newly shared vision of what is possible—causes those who had previously feared failure to find the confidence to move forward boldly, purposefully and successfully.
—Danny Newman, on Subscribe Now!

About the Author

Danny Newman (1919–2007) was a press agent, promoter, and manager on behalf of a range of performing arts projects for a half-century. From 1961–1981, Newman served as audience development consultant to the Ford Foundation and Theatre Communications Group. He was also the long-time press agent for the Lyric Opera of Chicago, from its founding in 1954 until his retirement in 2002.