Subtle influence: What schools do not teach us?: 10 SIMPLE SECRETS TO GET WHAT WE WANT (Psychology in Business and Society)

Manipulation is the art of getting people to behave differently from what they would have done spontaneously while giving them the feeling that they have acted freely. The manipulator tries by different means to lead people in a desired direction. And, like it or not, manipulation is everywhere, at work, in social or family relations, in the media, in sales, etc. You will find in this book some of the tools which are both simple and effective in changing people's prism of observation and leading, them without constraint, to adopt a positioning aligned with yours.

Eric Lefebvre believes that the techniques used to influence others should be taught at school. With a different style.

Eric wants to help everyone to open their eyes and spot when another person is using these techniques to influence them but also learn how to leverage these knowledge for themselves.

He strongly believes that an image is worth a thousand words, thus providing lots of pictures to illustrate the theory and hopefully entertain his readers.