Synopsis
It does not matter if you are selling a product, a service, or an idea to a friend; you cannot reach high levels of success unless you can get other people to understand why they should listen to you and do what you recommend. This book is loaded with practical advice and tools to teach low pressure, subtle techniques, to help others understand the benefits of buying from you. It uses real world examples to demonstrate how to apply what is taught. Most people do not like to be sold or feel pressured to take action. This book shows how to make someone want what you are offering instead of feeling they have been talked into purchasing a product, service or idea they did not really want. It teaches how to build relationships instead of one time sales.
About the Author
Dr. David Nix has built a prodigious dental practice in Irving, Texas over the last 35 years. Besides helping his patients with their dental health, another goal he is proud is thousands long term relationship with patients who send him other family, friends, and coworkers for dental care. Many people travel long distances, some outside the state of Texas, and pass many other dental offices on their way to have their teeth cared for in his office. Dr. Nix holds a BS in Biology and Chemistry, an MBA in medical/dental management, and a DDS degree. Dr. Nix has served as an instructor at Texas A&M University Baylor College of Dentistry in Dallas. He has served on many dental committees and study groups throughout his career. He has accumulated hundreds of hours of continuing education. When Dr. Nix is asked about his accomplishments he is most proud of he will discuss his marriage, in which he and his wife, Vickey, recently celebrated their 40th wedding anniversary and his two highly accomplished children Jennifer and Bryan.
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