How to Succeed as an Entrepreneur in Africa: A Practical Guide and Cases

The African business environment provides many opportunities and challenges. Success depends on the ability to quickly see the opportunities and the courage to face the challenges. Successful African entrepreneurs are best described as "doers" rather than "dreamers". They are action-oriented people who look far ahead into the future, and treat mistakes and failures as temporary setbacks on the way to accomplishing their goals. Above all, they are disciplined when it comes to the use of money. These are some of the insights you can get by reading this book. You will also know how to do the following:

-Make profits for a purpose

-Grow your business

-Design a winning strategy

-Manage efficiently and effectively

-Find trustworthy business partners

-Motivate your workers

-Communicate with maturity and appreciation

-Engage in fast learning

-Improve the management of your finances

With these tools at your disposal, you are certain to join the small but growing group of very successful African business owners.

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John Kuada is Emeritus Professor of International Management at Aalborg University, Denmark. He holds two doctorate degrees - PhD from Copenhagen Business School in Business Economics, and Dr Merc from Aalborg University in International Business. He has extensive experience as business consultant and training advisor in areas of management, marketing and cross-border inter-firm relations in many European and African countries. He is author and/or editor of 25 books on management. He has also written over 100 articles in scholarly and professional journals on a wide range of international business issues including entrepreneurship, international marketing, intercultural management, leadership and strategy.

Madei Mangori has over 36 years of experience as an organizational and management development expert in Southern Africa mainly based in Gaborone Botswana. He turned academic in 2015 after obtaining a PhD in Business Management from Aldersgate College in the Philippines. He has published a book and co-authored another. All are available on Amazon. He is a founding member of Mentoring African Research Network (www.resanet.org). He is also the co-ordinator for business and contextual ministry and is currently leading the team working for the accreditation of Botswana Bible Training Institute into a multi-disciplinary tertiary institution operating in four countries in Southern Africa.