Title: How to Succeed at Retail: Winning Case Studies and Strategies for Retailers Lincoln, Keith and Thomassen, Lars
Publisher: Kogan Page
Publication Date: 2007
Language: English
ISBN 10: 0749450169
ISBN 13: 9780749450168
Binding: Hardcover
Condition: New

About this title

Synopsis

How to Succeed at Retail presents a winning template for action that can apply to traditional brands and retailers alike. Twenty-five international case studies demonstrate success in action, explaining how the world's most successful brands sell themselves to today's increasingly demanding shoppers. The messages and lessons apply to any and every business, making this essential reading for CEOs, brand managers, sales managers, marketing managers, retail managers, and students of retail studies, marketing, and business.

About the Authors

Keith Lincoln has worked in international communications and branding for nearly thirty years with Gillette, Nike, and LEGO. He co-authored How to Succeed at Retail (2007) and Retailization (2006), which is now in its third printing and has been translated into Japanese, Danish, Russian, and Chinese.

Lars Thomassen is a leading Danish advertising and communications director. He co-authored How to Succeed at Retail (2007) and Retailization (2006), which is now in its third printing and has been translated into Japanese, Danish, Russian, and Chinese.

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