The Success Effect: Uncommon Conversations With America's Business Trailblazers

Trump. Chopra. Zell. Gerstner. Springer.

Those are just some of the diverse names found in The Success Effect, a ground-breaking project by Cincinnati Enquirer business columnist John Eckberg. This 300-page volume contains 40 candid conversations with America's top business trailblazers and innovators, from household names like Deepak Chopra and Donald Trump, to the lesser known Tami Longaberger, IDEO's Tom Kelley, Doobie Brothers' and Steely Dan guitar wizard Jeff "Skunk" Baxter, LensCrafter's Dean Butler and PGA guru to the stars Dave Pelz. Dozens of other interviews reveal what it takes for individuals, teams and companies to lead, achieve, prosper and grow.

Through his unorthodox question-and-answer style, Eckberg brings revealing commentary and off-the-cuff answers from America's best business minds. The reader gets insight, not spin -- perspective and life lessons, not canned responses and public relations.

Compiled over years of research, The Success Effect is at the crossroads of life-guide and business-leadership book.

"John Eckberg is a modern-day Napoleon Hill."
-- Jack Warkenthien, host of BizRadio Network’s "Where Main Street Meets Wall Street"

"What a fascinating, enlightening collection of interviews -- containing the essence of each notable contribution cuts right to the chase! A library of insights in one volume."
-- Dr. Stephen R. Covey, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

"John Eckberg is one of Gannett’s most highly regarded business reporters -- and this lucid and powerful book shows you why. Read this book and succeed."
-- New York Times bestselling authors Julia Sokol and Steven Carter, Men Who Can’t Love and Help, I’m in Love with a Narcissist!

"The Success Effect is one of those rare books that you can read and then apply directly to your life."
-- New York Times bestselling author Martin Yate, Knock ‘em Dead: The Ultimate Job Search Guide<

"The best way to learn about how the business world really works is through storytelling, and John Eckberg’s highly readable CEO snapshots teach a lot in a very short time. Fresh, entertaining and well written."
-- New York Times bestselling author Stephen Pollan, Die Broke and Second Acts

"The essence of business will always be about people, and the Success Effect offers page after page of suggestions on how to motivate and inspire people -- whether customer or staff -- from some of the best minds in business today."
-- Robert J. Herbold, former COO, Microsoft

"It would not surprise me in the least to see The Success Effect, John Eckberg’s delightfully useful collection of CEO profiles, make some of the nation’s business bestseller lists this year. I wish I’d thought of it myself."
-- New York Times bestselling author Hale Dwoskin, The Sedona Method and Happiness is Free -- and its Easier than you Think

"A really interesting book. Candid and alive, and one in which you’ll find some real gems to help you succeed in your heart’s quest in life."
-- Midwest Book Review