Success Factor: Corporate Culture : Developing a Corporate Culture for High Performance and Long-Term Competitiveness, Six Best Practices

Do corporate culture and leadership contribute to a firm's success? If so, how? How can a company create and develop its corporate culture to compete successfully over the long term? This book provides the answers to these questions through case studies of of six long-established and world-renowned companies: the BMW Group, Deutsche Lufthansa, Grundfos, Henkel, Hilti, and Novo Nordisk. The case studies render a detailed picture of each firm's distinctive corporate culture and the factors that shape it. Based on these examples, Sonja A. Sackmann has identified concrete strategies and practices that illustrate how a company's management can make a significant contribution toward developing a dialogue-oriented corporate culture. The appendix provides a checklist for readers who want to develop their firm's culture and practice culturally aware management.

Sonja A.Sackmann is dean and professor in the department of Economics, Management and Organization Sciences at the University of the Federal Armed Forces, Munich.