Title: Success in Store: How to Start or Buy a Retail Business, Enjoy Running It and Make Money
Publisher: The Worsley Press
Publication Date: 2003
Language: English
ISBN 10: 1875750185
ISBN 13: 9781875750184
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 0.95 pounds

About this title

Synopsis

Practical advice by people who have done it and helped others do it. Just one example: how a small store turned a sale into a community event - cleared old stock, sold more, made a profit, raised cash for a charity, had fun and had customers making sure they were on the invitation list for next year

Our feeling is that retailers are going to want to dip into this book for ideas as they go, so we've made the contents listing extensive and included an extensive index. There are also margin notes of cross references. It's a book to keep by you and refer to again and again.

About the Author

Geoffrey Heard is a marketing and communications consultant with wide experience in all facets of marketing and promotion, particularly for small businesses. He has a Degree in Psychology and a Diploma in Marketing

Gordon Woolf learned about retail in after-school hours in a grocery store. At 15, he was trusted to run a greengrocery in the East End of London. While becoming a journalist and publisher he worked on market stalls, had a half-share in a bookshop in Sydney�s Kings Cross, and a small offset printery. Eventually he and his wife broke from newspapers to buy, run and then sell, at a substantial profit, a convenience store in a major town.

Though from different backgrounds the authors have in common a belief in ethical marketing and that in all deals one should "leave a dollar for the other guy".

"About this title" may belong to another edition of this title.

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