Title: Success before Start-Up: How to prepare for business, avoid mistakes, succeed. Get it Right before You Start
Publisher: MX Publishing
Publication Date: 2011
Language: English
ISBN 10: 1908218754
ISBN 13: 9781908218759
Binding: Soft cover
Condition: New
Weight: 412 grams

About this title

Synopsis

Success before Start-Up shares the start-up experiences of 19 small businesses; giving invaluable practical advice on the right business to match your abilities, on marketing, finance and planning. It is written by people who started just like you; who want you to succeed, and give you respect for wanting the same.

About the Author

Steve started in advertising with Young & Rubicam then moved to CDP - Collett Dickenson Pearce, working as an account manager on blue-chip accounts. During a rather prolonged five year sabbatical in which he sailed the Atlantic and worked as a rock band tour manager and promoter. He returned to marketing and became a board director at an integrated marketing agency. In that time he won the ITMA Gold Award for Sales Promotion. Having been involved with developing campaigns, copywriting and project management to agency clients he decided to -put his money where his mouth was- and created a new product Spanish Rings, Spanish style flower pot holders, and won the New Product of the Year. His most recent marketing award was for the introduction of Water Rings; a Spanish Rings range extension. Today, Steve specialises in creative marketing communications with thewritecopy.co.uk and running spanishrings.com

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