Successful Customer Relation Mark: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

Merlin Stone

ISBN 10: 0749435798 / ISBN 13: 9780749435790

Published by Kogan Page Business Books, 2001

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00749435798-V

Synopsis:

This is essential reading for marketing, customer care and IT directors and for students.

About the Authors: Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM's Business Consulting Services and author of over twenty books on marketing & customer service, including Up Close & Personal, CRM @ Work, Successful Customer Relationship Marketing, CRM in Financial Services and The Customer Management Scorecard, all published by Kogan Page.

Bryan Foss is Customer Centricity Solutions Executive within IBM Global Financial Services, currently leading an IBM business providing and integrating application-based CRM solutions for Financial Services companies worldwide. Foss works primarily with key insurance and financial services companies globally, including large and innovative companies, composites and new directs. Prior to his global market management and solution development and delivery role, Bryan was responsible for IBM's business relationship with the Prudential Corporation, worldwide, over a 6-year period. Previous experience in financial services also included a similar period working as IBM's technical management contact with American Express Card and Travel services, supporting all non-US operations.

Bibliographic Details

Title: Successful Customer Relation Mark: New ...
Publisher: Kogan Page Business Books
Publication Date: 2001
Binding: Hardcover
Condition: very good