Successful Direct Marketing Methods
Stone, Bob
ISBN 10: 0844235105 ISBN 13: 9780844235103
Published by NTC, 1994
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About this Item
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New! This book is in the same immaculate condition as when it was published 2.9. Seller Inventory # 353-0844235105-new
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Libro usado en buenas condiciones, por su antiguedad podria contener señales normales de uso
From the Back Cover:
“The most thorough, straightforward, and informative book available on direct marketing...As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.”
―John R. Goodman, President, Pareto Marketing, Inc.
“A totally current, authoritative marketing corpus for students and executives alike... Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.”
―Daniel Morel, Chairman and Global CEO, Wunderman “...Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.”
―George S. Wiedemann, former President and CEO, Responsys.com
“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape...I can’t imagine anyone in direct marketing not finding it indispensable.”
―Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Successful Direct Marketing Methods
Publisher: NTC
Publication Date: 1994
Binding: Hardcover
Condition: New
Edition: 5th or later Edition
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Successful Direct Marketing Methods
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McGraw-Hill/Contemporary, 1995
ISBN 10: 0844235105
ISBN 13: 9780844235103
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Successful Direct Marketing Methods
Published by
McGraw-Hill/Contemporary, 1995
ISBN 10: 0844235105
ISBN 13: 9780844235103
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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Successful Direct Marketing Methods
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Successful Direct Marketing Methods, 5th edition
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Hardcover. Condition: UsedVeryGood. Hardcover; 5th edition; light fading and shelf wear to exterior; top corner of one contents page folded down; in very good condition with clean text, firm binding. Dust jacket shows light scuffing and shelf wear, with an indentation mark on back. Seller Inventory # 99383
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