The Successful Marketing Plan : A Disciplined and Comprehensive Approach
Hiebing, Roman G., Jr., Cooper, Scott W.
Language: English
Published by McGraw-Hill Trade, 1997
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Good
US$ 7.59
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP88586230
- Title
- The Successful Marketing Plan : A Disciplined and Comprehensive Approach
- Author
- Hiebing, Roman G., Jr., Cooper, Scott W.
- Publisher
- McGraw-Hill Trade
- Publication year
- 1997
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0844232033
- ISBN 13
- 9780844232034
- Edition
- 2nd Edition.
- Item weight
- 2.88 pounds
- Dimensions
- N/A
- Presents a practical and proven approach to creating a successful, target-market-driven plan.
- Focuses on the key element of any marketing program: planning and preparation.
- Features a series of worksheets to help students organize and complete their marketing plans.
- Shows students how each element of the marketing plan is quantifiably integrated in order to meet sales objectives.
A unique "Idea Starters" grid offers over 1,000 different idea combinations to solve a variety of marketing challenges. This actionable resource will spark business-building ideas while students are developing a marketing plan.
The Successful Marketing Plan takes what can seem an overwhelmingly complex process and breaks the task into manageable parts, providing a clear and efficient road map to completing a winning marketing plan.
"Synopsis" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
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