The Successful Marketing Plan : A Disciplined and Comprehensive Approach
Hiebing, Roman G., Cooper, Scott W.
Language: English
Published by McGraw-Hill Companies, The, 2003
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- The Successful Marketing Plan : A Disciplined and Comprehensive Approach
- Author
- Hiebing, Roman G., Cooper, Scott W.
- Publisher
- McGraw-Hill Companies, The
- Publication year
- 2003
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0071395210
- ISBN 13
- 9780071395212
- Edition
- 3rd Edition.
- Item weight
- 2.837 pounds
- Dimensions
- N/A
- Series
- Book 68 of 81: MARKETING/SALES/ADV & PROMO
This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
"Synopsis" may belong to another edition of this title.
About the Author
Roman G. Hiebing Jr. is CEO of The Hiebing Group, a full-service advertising, marketing, and public relations agency whose clients include or have included Nestlé, Kimberly Clark, McDonald's, Orkin, Swiss Colony, and others. Hiebing also teaches advertising and marketing at the University of Wisconsin.
Scott W. Cooper is the senior vice president of marketing and branding for Brown Shoe Company, a $1.76 billion footwear company whose divisions include the 930-store Famous Footwear chain and other leading brands such as Naturalizer, Buster Brown, Life Stride, Dr. Scholl's, and many more. Cooper is the former president of The Hiebing Group.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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