The Successful Marketing Plan : A Disciplined and Comprehensive Approach
Hiebing, Roman G., Jr., Cooper, Scott W.
Language: English
Published by McGraw-Hill Trade, 1997
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Very good
US$ 10.03
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- The Successful Marketing Plan : A Disciplined and Comprehensive Approach
- Author
- Hiebing, Roman G., Jr., Cooper, Scott W.
- Publisher
- McGraw-Hill Trade
- Publication year
- 1997
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0844232033
- ISBN 13
- 9780844232034
- Edition
- 2nd Edition.
- Item weight
- 2.88 pounds
- Dimensions
- N/A
- Presents a practical and proven approach to creating a successful, target-market-driven plan.
- Focuses on the key element of any marketing program: planning and preparation.
- Features a series of worksheets to help students organize and complete their marketing plans.
- Shows students how each element of the marketing plan is quantifiably integrated in order to meet sales objectives.
A unique "Idea Starters" grid offers over 1,000 different idea combinations to solve a variety of marketing challenges. This actionable resource will spark business-building ideas while students are developing a marketing plan.
The Successful Marketing Plan takes what can seem an overwhelmingly complex process and breaks the task into manageable parts, providing a clear and efficient road map to completing a winning marketing plan.
"Synopsis" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 13.00 |
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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
Seller's business information
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