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Bibliographic Details

Title: The Successful Marketing Plan : A Disciplined and Comprehensive Approach
Publisher: McGraw-Hill Trade
Publication Date: 1997
Language: English
ISBN 10: 0844232033
ISBN 13: 9780844232034
Binding: Soft cover
Edition: 2nd Edition.
Condition: Very Good
Weight: 2.88 pounds

About this title

Synopsis

Use this time-tested method to teach students how to develop an effective marketing plan. A disciplined, integrated, and interlocking approach to marketing planning is presented in 10, easy-to-follow steps. Practical worksheets help students define the important issues, determine answers to key questions, and make informed decisions. Students will learn the same planning process that has achieved real results for real companies, from Fortune 500 to entrepreneurial start-ups.

Presents a practical and proven approach to creating a successful, target-market-driven plan.
Focuses on the key element of any marketing program: planning and preparation.
Features a series of worksheets to help students organize and complete their marketing plans.
Shows students how each element of the marketing plan is quantifiably integrated in order to meet sales objectives.

A unique "Idea Starters" grid offers over 1,000 different idea combinations to solve a variety of marketing challenges. This actionable resource will spark business-building ideas while students are developing a marketing plan.

The Successful Marketing Plan takes what can seem an overwhelmingly complex process and breaks the task into manageable parts, providing a clear and efficient road map to completing a winning marketing plan.

"About this title" may belong to another edition of this title.

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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