Title: Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library) (Artech House Technology Management and Professional Developm)
Publisher: Artech Print on Demand
Publication Date: 1998
Language: English
ISBN 10: 0890068542
ISBN 13: 9780890068540
Binding: hardcover
Edition: 2nd Edition
Condition: New
Weight: 21 ounces

About this title

Synopsis

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.

About the Author

Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France.

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