Synopsis
In brisk, decisive language, this executive's blueprint for organizational change maps out the strategy and steps which managers must take in order to integrate new technology into the redesign of their business. The book's guiding model is the recent successful reorganization of AT&T's largest divisions, orchestrated by the authors.
From the Inside Flap
Successful Reengineering Daniel P. Petrozzo · John C. Stepper Now You Know What It Is — Here’s How to Do It! The hope that reengineering brings to companies struggling to eliminate customer dissatisfaction, inefficiency, and high cost is very real. Reengineering has become part of the business mainstream. Popularized by media, championed by its advocates, the term "reengineering" has become enigmatic, leaving implementors unsure of its specific application and even less sure of its real benefits. Successful Reengineering is the first book for professionals that details how to implement a reengineering program and what to avoid in the process. Whether you are considering initiating a reengineering effort or you are already part of a reengineering team, this book is a "must read." Authors Daniel Petrozzo and John Stepper flesh out the ideas embraced by countless business managers and Information Technology specialists in the United States and abroad, stressing the evolutionary application of reengineering business processes, organizations, and information systems. The book is designed as a road map for the comprehensive change of a business and its processes. The iterative methods described herein combine concurrent engineering methods with a reengineering mind set. After developing an understanding of the business environment, the reengineering team members will implement their new design in successive iterations, using tools to model their new design and to help decide between design alternatives. After each iteration, the actual results will be compared with the expected benefits, and the team can then alter the design accordingly. Having strategists, analysts, and engineers working together from the outset and implementing the new design in increments allows a reengineering project to realize benefits more quickly than with traditional methods. Producing results quickly allows the project to validate elements of the new design and make necessary adjustments early in its life, thereby reducing risk. The methods and tools described in Successful Reengineering — from microworlds and scenario-based training to process simulation and workflow software — represent key advances in the business outlook and technology needed to support both the reengineering process and the reengineered process.
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