This respected market leader offers students a comprehensive, practical introduction to workplace writing that prepares them for a range of communication tasks. An abundance of real-world examples and problems, as well as an accessible writing style and detailed guidelines set this text apart. Through four logically sequenced sections, the author guides students from exploring simple business communications to conducting research, documenting sources, and tackling advanced tasks such as proposals and oral presentations. With each new task, the author prepares students to become effective problem solvers at work, learning to select the best communication tools to accomplish their goals.
The Eighth Edition features a new, more contemporary and open design as well as updated topical coverage. In addition, new guidelines, case studies, model reports, and exercises make the discussion of occupational writing more current than ever. Integrated web sites accompany the text, providing students with dynamic learning opportunities and instructors with enhanced teaching options.
- New and expanded! Coverage of globalization modernizes the discussion of workplace writing with information on writing for the global marketplace, a section on international business correspondence, and a feature on using appropriate visuals for international audiences.
- New! Chapter 8, "Doing Research for School and On the Job," provides innovative, practical advice on how research?from primary and secondary research to using periodical databases and doing research on the Internet? is used in both academic and professional settings.
- Updated! Technology coverage includes an expanded section on collaborating online, an enhanced section on online résumés, completely rewritten technology and research coverage, and new/updated Tech Notes throughout the book.
- New! Annotations walk students through sample documents that include letters, memos, e-mails, résumés, proposals, short reports, and the PowerPoint presentation.
- The integrated technology package features greatly expanded resources for students and instructors, including topical quizzes, technology and globalization activities, PowerPoint slides, additional case studies, and an online Instructor's Guide.
Philip C. Kolin, the University Distinguished Professor of English at the University of Southern Mississippi for nearly 30 years, teaches courses in composition, business and technical writing, literature, and drama. He has served as editor of two major scholarly journals and as founding co-editor of STUDIES IN AMERICAN DRAMA (1945-present). He received the Conference of Learned Journals award for the best new journal. In addition, he was also named Southern Mississippi's first Distinguished Professor in the Humanities. Dr. Kolin has published almost 30 books and 200 scholarly articles covering a variety of subjects, including writing, drama, linguistics, and folklore. He also has written a book and articles on professional writing for nurses and lawyers and has conducted workshops on technical writing. He received his Ph.D. from Northwestern University.
