How to Successfully Navigate the Marketing Minefield: Create a Clear Path Through the Jargon and Get Your Marketing Working Harder

112 pages. How to Successfully Navigate the Marketing Minefield us filled with explanati ons, ideas, and inspiration to help make the marketing of any small business eas ier. It outlines how to develop a marketing and media plan, with details about h ow public relations, media, merchandising, promotions, customer service, adverti sing and branding all work together. A special chapter on personality types and how to market to each of the four main ones is included by Allison Mooney, who i s recognised as one of the top experts in the area of understanding personalitie s for business success, in Australasia. A much needed handbook for any business owner, professional or entrepreneur to assist in working with marketing professi onals, or to just get all aspects of their marketing working more effectively.