Title: Sunset in the Land of the Rising Sun: Why Japanese Multinational Corporations Will Struggle in the Global Future
Publisher: Palgrave Macmillan
Publication Date: 2010
Language: English
ISBN 10: 1349321842
ISBN 13: 9781349321841
Binding: Soft cover
Condition: New

About this title

Synopsis

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

About the Author

DR J. STEWART BLACK is a professor and an Associate Dean of Executive Development Programs at INSEAD. He is a leading instructor and scholar in leadership , change management, globalization, and strategy. He has authored or co-authored more than a dozen books and regularly consults with multinational companies around the world. (Email: stewart.black@insead.edu)

DR ALLEN J. MORRISON is a Professor at INSEAD. His research and teaching interests centre on multinational strategy and global leadership. He has authored or co-authored over 70 articles and case studies, and seven books. He is highly sought after as a consultant and public speaker and works with multinational companies around the world. (Email: allen.morrison@insead.edu)

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