Super- competitive ( the trend of economic globalization. multinational business culture support )(Chinese Edition)

Date :2002-11-1 International Cultural Publishing Company book main contents include sequence . introduction. previous multinational business culture and its mechanism of action. introduction. transnational business and cultural characteristics of the environment : cultural differences . support for cross-border cultural aspects of business ; next transnational business analysis and application of cultural policy . cultural marketing strategy of transnational markets . cross-cultural management strategies . multinational culture of sustainable development initiatives ; Appendix : some countries and regions in the world customs and taboos Conclusion . the main reference. column index. Introduction The previous sequence multinational business culture and its mechanism of action I. Introduction II environmental characteristics of multin...