Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Fraade-Blanar, Zoe; Glazer, Aaron M.

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ISBN 10: 0393249956 ISBN 13: 9780393249958

Published by W. W. Norton & Company, New York, 2017

Language: English

Condition: Used - Very good Hardcover

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Hardcover and jacket. Unread shop stock with one or two instances of minor exterior wear from storage. Interior pristine. TS.

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Bibliographic Details

Title

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Publisher

W. W. Norton & Company, New York

Publication Date

2017

Language

English

ISBN 10

0393249956

ISBN 13

9780393249958

Binding

Hardcover

Condition

Very Good

Book Type

Used

Seller catalogs

Business/Management

About this title

Synopsis

An in-depth look at the influence of fans―society's alpha customers―on our lives and culture.
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations―from traditional businesses to tech startups― direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.
In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fan-driven economy.

About the Authors

Zoe Fraade-Blanar is a faculty member of New York University’s Interactive Telecommunications Program (ITP) and NYU Journalism. She is a cofounder and the CCO of the crowdsourced toy company Squishable.

Aaron M. Glazer is a cofounder and the CEO of Squishable. Previously, he worked as a consultant and journalist.

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PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube) are solely owned by Chris Edwards, 1 Churchward, Didcot, Oxfordshire. OX11 7HB. Prompt dispatch on clearance of payment. If any doubt about condition of book in addition to that described please e-mail or call. PsychoBabel & Skoob Books 1 Churchward, Didcot, Oxfordshire. OX11 7HB Telephone 01235 861411 www.psychobabel.co.uk VAT Regi...

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