Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are Format: Hardcover

Fraade-Blanar, Zoe ; Glazer, Aaron M

ISBN 10: 0393249956 / ISBN 13: 9780393249958

Published by WW Norton Publishers, 2017

About this Item

Brand New.

Seller Inventory # 9780393249958

Bibliographic Details

• Title: Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are Format: Hardcover
• Publisher: WW Norton Publishers
• Publication Date: 2017
• Language: English
• ISBN 10: 0393249956
• ISBN 13: 9780393249958
• Binding: Hardcover
• Condition: New

About this title

Synopsis

An in-depth look at the influence of fans―society's alpha customers―on our lives and culture.
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations―from traditional businesses to tech startups― direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.
In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fan-driven economy.

About the Authors

Zoe Fraade-Blanar is a faculty member of New York University’s Interactive Telecommunications Program (ITP) and NYU Journalism. She is a cofounder and the CCO of the crowdsourced toy company Squishable.

Aaron M. Glazer is a cofounder and the CEO of Squishable. Previously, he worked as a consultant and journalist.