Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
Fraade-Blanar, Zoe; Glazer, Aaron M.
Language: English
Published by W. W. Norton & Company, 2017
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
US$ 8.22
Quantity: 1 available
Add to basketItem description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0393249956I3N00
- Title
- Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
- Author
- Fraade-Blanar, Zoe; Glazer, Aaron M.
- Publisher
- W. W. Norton & Company
- Publication year
- 2017
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0393249956
- ISBN 13
- 9780393249958
- Item weight
- 1.22 pounds
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations―from traditional businesses to tech startups― direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.
In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fan-driven economy.
"Synopsis" may belong to another edition of this title.
About the Author
Aaron M. Glazer is a cofounder and the CEO of Squishable. Previously, he worked as a consultant and journalist.
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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