Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
Fraade-Blanar, Zoe; Glazer, Aaron M.
Language: English
Published by W. W. Norton & Company, 2017
- Hardcover
- Used
Seller: Roundabout Books, Greenfield, MA, U.S.A.Roundabout Books
AbeBooks seller since May 24, 2012
Association member: SNEAB
Condition: Used - Near fine
US$ 11.91
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Add to basketItem description from seller
Condition Notes: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Seller Inventory # 1774515
- Title
- Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
- Author
- Fraade-Blanar, Zoe; Glazer, Aaron M.
- Publisher
- W. W. Norton & Company
- Publication year
- 2017
- Condition
- Near Fine
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0393249956
- ISBN 13
- 9780393249958
- Item weight
- 1.1 pounds
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations―from traditional businesses to tech startups― direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.
In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fan-driven economy.
"Synopsis" may belong to another edition of this title.
About the Author
Aaron M. Glazer is a cofounder and the CEO of Squishable. Previously, he worked as a consultant and journalist.
"About the title" may belong to another edition of this title.
Roundabout Books
Greenfield, MA, U.S.A.
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Roundabout Books is a bookstore for book people: an independent, locally-owned bookstore in the Pioneer Valley of Western Massachusetts. Our physical shop is located in the old Diamond-Electric Soap Factory at 85 Pierce Street, just two blocks off Federal Street in Greenfield. We offer an extensive, organized, and thoughtful collection of used and new books at excellent prices. We hope you will find our store welcoming and that our love of books shows through in our work. If you are here in-person, come wander and browse an expansive collection of all genres, including poetry, science, history, literature in translation, and university presses. Enjoy our historic industrial building transformed, and envisioned as accessible and environmentally sustainable for the future. Please stop in or give us a call if you have questions for us!…
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Roundabout Books, Inc.
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