Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
Fraade-Blanar, Zoe; Glazer, Aaron M.
Language: English
Published by W. W. Norton & Company, 2017
- Hardcover
- Used
Seller: Boswell's Books, Shelburne Falls, MA, U.S.A.Boswell's Books
AbeBooks seller since February 5, 2026
Condition: Used - Near fine
US$ 26.77
Quantity: 1 available
Add to basketItem description from seller
Condition Notes: Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
Seller Inventory # 1774515
- Title
- Superfandom: How Our Obsessions are Changing What We Buy and Who We Are
- Author
- Fraade-Blanar, Zoe; Glazer, Aaron M.
- Publisher
- W. W. Norton & Company
- Publication year
- 2017
- Condition
- Near Fine
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0393249956
- ISBN 13
- 9780393249958
- Item weight
- 1.1 pounds
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations―from traditional businesses to tech startups― direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.
In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fan-driven economy.
"Synopsis" may belong to another edition of this title.
About the Author
Aaron M. Glazer is a cofounder and the CEO of Squishable. Previously, he worked as a consultant and journalist.
"About the title" may belong to another edition of this title.
Boswell's Books
Shelburne Falls, MA, U.S.A.
AbeBooks seller since February 5, 2026
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A Shelburne Falls, Massachusetts, institution since 1991. We are committed to providing our community with an up-to-date and frequently refreshed selection of the best new and used books we can find. We are members of the New England Independent Booksellers Association (NEIBA), and we strive to meet the diverse needs of our community in Western Massachusetts. This includes stocking NEIBA's recommendations, NYT bestsellers, academic and university presses, and small, independent presses. Our staff also regularly makes purchasing recommendations, and we all work to stock the best used books we can find. You'll find our stock updated almost daily!…
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