Title: Superhuman Innovation: Transforming Business with Artificial Intelligence (eng)
Publisher: Kogan Page
Publication Date: 2019
Language: English
ISBN 10: 0749483830
ISBN 13: 9780749483838
Binding: Soft cover
Condition: new
Weight: 0.46 kilograms

About this title

Synopsis

WINNER:CES 2020 GARY'S BOOK CLUB TOP TECHNOLOGY BOOK OF THE YEAR

WORLD’S FIRST BOOK CO-AUTHORED BY AI ABOUT AI

NAMED ONE OF BEST PRODUCT INNOVATION BOOKS OF ALL TIME BY BOOKAUTHORITY

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work.Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button.Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

About the Author

Chris Duffey spear-heads Adobe's Creative Cloud strategic development partnerships across the Creative enterprise space.

Chris and his work has been profiled by The Wall Street Journal, The Guardian, Adweek, Inc., Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, NYPost, Business Insider... and featured by Google, McKinsey and Wharton in their digital marketing book. Chris also serves on Rutgers University Data Advisory Board and The Board of Directors for ANA.

Chris' keynotes have received over 50+ million impressions. Sessions have been reported around the world by Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail...

Prior to Adobe Chris was an Award-Winning Executive Creative Director, Noted Speaker, Author and AI & Mobile Technologist. Chris has been featured by Business Insider, and Yahoo as one of "The industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing." Chris has been a creative consultant with over 35 advertising agencies across all the major global holding companies: WPP, IPG, Havas, Omnicom, Publicis and MDC, having worked across every major industry vertical. Chris is an accomplished author on the inevitable relevance of AI and Mobile, with an affinity towards creating innovation for the most complex business challenges imaginable.

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