Superhuman Innovation: Transforming Business with Artificial Intelligence
Language: English
Published by Kogan Page Ltd, 2019
Series: Book 3 of 7 - Kogan Page Inspire
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 5.48
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Add to basketItem description from seller
Get a fascinating account of how artificial intelligence and machine learning enhance companies' capabilities to innovate and deliver superior products and services.
Seller Inventory # 00108566625
- Title
- Superhuman Innovation: Transforming Business with Artificial Intelligence
- Author
- Chris Duffey
- Publisher
- Kogan Page Ltd
- Publication year
- 2019
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749483830
- ISBN 13
- 9780749483838
- Series
- Book 3 of 7: Kogan Page Inspire
WINNER:CES 2020 GARY'S BOOK CLUB TOP TECHNOLOGY BOOK OF THE YEAR
WORLD’S FIRST BOOK CO-AUTHORED BY AI ABOUT AI
NAMED ONE OF BEST PRODUCT INNOVATION BOOKS OF ALL TIME BY BOOKAUTHORITY
Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work.Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.
In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button.Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.
"Synopsis" may belong to another edition of this title.
About the Author
Chris and his work has been profiled by The Wall Street Journal, The Guardian, Adweek, Inc., Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, NYPost, Business Insider... and featured by Google, McKinsey and Wharton in their digital marketing book. Chris also serves on Rutgers University Data Advisory Board and The Board of Directors for ANA.
Chris' keynotes have received over 50+ million impressions. Sessions have been reported around the world by Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail...
Prior to Adobe Chris was an Award-Winning Executive Creative Director, Noted Speaker, Author and AI & Mobile Technologist. Chris has been featured by Business Insider, and Yahoo as one of "The industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing." Chris has been a creative consultant with over 35 advertising agencies across all the major global holding companies: WPP, IPG, Havas, Omnicom, Publicis and MDC, having worked across every major industry vertical. Chris is an accomplished author on the inevitable relevance of AI and Mobile, with an affinity towards creating innovation for the most complex business challenges imaginable.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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