Synopsis
Have you been treated rudely buy a disinterested salesperson and left the business without making a purchase? Have you ever had poor service at a restaurant and vowed never to return? These two simple examples are very common. Unfortunately, all types of American businesses are in the middle of a customer service crisis. Many stores and service businesses offer the same products and similar prices, so why do some succeed and others fail? Superior customer service is the answer. Surveys show customers around the country are unhappy about the service they receive, yet their expectations are low. In today s competitive environment, customers can check the price of an item in seconds on the Internet and place an order for the lowest price. There has to be some reason to come back to your establishment, whether brick and mortar or Web-based, and unique customer service is the key.Make your business s customer service exceptional with this must-have manual for companies of all sizes. This new book details how to care for customers and how to make superior service happen, and keep customers coming back to your store or Web site. You will learn practical and innovative tips and tricks that are easy to implement. These concepts and skills can be applied immediately. This book is a ready-made, in-house training workshop and step-by-step manual for creating superior customer service in an ever-competitive business environment. Learn from successful companies what works and what doesn t to help keep customers racing back to your business.
About the Author
Dan Blacharski has been a professional writer and online entrepreneur for over 15 years. He has written four books and ghost-written several others; has produced thousands of print and online features, articles and columns; and has helped many Internet companies refine their messaging. A refugee from Silicon Valley, he was there during the "dotcom boom," witnessing first-hand the incredible rise and fall of countless empires, and gaining insight into what makes a new-era Internet company succeed or fail. He worked directly with many of these companies, helping them to refine their messaging. Two of his own entrepreneurial dotcom ventures are the Five Buck Boutique (www.fivebuckboutique), an online same-price store; and We Know The Answers (www.weknowtheanswers.com), an advertiser-supported online informational site. He currently lives in South Bend, Indiana with his lovely wife Charoenkwan; but having never gotten quite used to the frigid midwest, they spend their winters in Bangkok.
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