Examples and lessons from some of the world's most successful businesses, including Compaq, Fujitsu and Staples, and ideas from the smartest thinkers, including David Bowersox, John Mentzer, David Closs and Clifford Lynch.

Includes a glossary of key concepts and a comprehensive resources guide

About the Author

AMY ZUCKERMAN has written for a variety of publications, including the New York Times, Fortune special sections, Business 2.0, Continental, Industry Week and many others. Her latest book is Tech Trending: The Technology Survival Guide for Visionary Managers.

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