Supply Chain as Strategic Asset: The Key to Reaching Business Goals

How can your supply chain create competitive advantages and help achieve business goals? Drawing from the author's abundant research and analysis, this resourceful book shows how aligning the supply chain design with business strategy helps build competitive capabilities, prioritize capital investments, and takes your firm beyond the industry best-practices to create competitive advantages, not just competitive parity. Summarizing the current literature on business and supply chain strategies, this book provides path-breaking new direction to build your own winning supply chain strategy. Real-life cases show how this strategy alignment has produced results for the most successful companies and how it can be achieved in your firm.

• An overview of the concepts of business strategy, the current thinking on supply chain strategy and why it is inadequate to drive competitive advantage through supply chain design
• Process for establishing your own supply chain strategy to build competitive advantage
• The place of technology in creating business capabilities in modern corporations and why managing technology should be a core competence and an integral part of strategy planning
• Step-by-step direction and examples for creating strategy alignment and designing a supply chain that goes beyond supporting your operations
• Case studies including Wal-mart, Cemex, Kmart, HP, Dell, and others

Consolidating the lessons learned along with implementation guidance, Supply Chain as Strategic Asset is the must-read road map for designing a supply chain that will be vital in achieving your business goals.

VIVEK SEHGAL is Senior Director of Research at Manhattan Associates, a global, best-of-breed supply chain solutions provider.??Prior to working with Manhattan, Vivek worked for Fortune 20 companies, including The Home Depot and GE, in various leadership roles in their supply chain technology groups.??He has spoken??at several industry events in the past and??is a??current member of the Science Advisory Board at Manhattan Associates, working with the industry to define new optimization opportunities in supply chain solutions. Vivek has authored Enterprise Supply Chain Management (Wiley) and several articles in supply chain journals. His blog is available at www.supplychainmusings.com.