SureFire; The Infallible Index to What Makes a Buyer Buy

Master Service, New York. 1927. Hardcover. Edition not stated. Book is tight, square, and unmarked. Screw/post binding. Book Condition: Very Good +; light wear to head, tail, and lower tips; light dust soiling to textblock top. No DJ. Maroon cloth boards and spine with embossed gilt decorations and titles on the front board. Gilt stamped Carson Agency, Milwaukee, Wis. Non-paginated 12mo. This is a sales aid book based on human buying motives through body language and facial/cranial typing. It was a subscription book with new pages coming every 4-16 weeks to be added to the beginning pages of the book. It was pocket-size for easy reference. There are 56 facial/body type inserts, 6 deal-sealer inserts, and 18 sum-up inserts. An early aid to salesmanship by knowing "the exact motives that prompt every conceivable kind of buyer to buy". A clean very presentable copy.