SureFire; The Infallible Index to What Makes a Buyer Buy

Harry H. Baskin, Albert M. Bloom

Published by Master Service, New York, NY, 1927

About this Item

Master Service, New York. 1927. Hardcover. Edition not stated. Book is tight, square, and unmarked. Screw/post binding. Book Condition: Very Good; light wear to head, tail, and lower tips; light dust soiling to textblock top; small stain on front page; moisture warpage to bottom of last 15 pages-no adherent pages. No DJ. Maroon cloth boards and spine with embossed gilt decorations and titles on the front board. Gilt stamped Carson Agency, Milwaukee, Wis. Non-paginated 12mo. This is a sales aid book based on human buying motives through body language and facial/cranial typing. It was a subscription book with new pages coming every 4-16 weeks to be added to the beginning pages of the book. It was pocket-size for easy reference. There are 56 facial/body type inserts, 6 deal-sealer inserts, and 18 sum-up inserts. An early aid to salesmanship by knowing "the exact motives that prompt every conceivable kind of buyer to buy". A clean very presentable copy.

Seller Inventory # 009929

Bibliographic Details

• Title: SureFire; The Infallible Index to What Makes a Buyer Buy
• Publisher: Master Service, New York, NY
• Publication Date: 1927
• Language: English
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • Medical/Human Nature/Psychology
  • Business/Trade/Industry