The Surfer's Guide To Marketing (Paperback)

Randy Rovegno

Published by Createspace Independent Publishing Platform, 2013

About this Item

Paperback. The Surfer's Guide To Marketing is an entertaining, motivational, and educational guide to developing marketing efforts in today's fluid landscape. Utilizing surfing and ocean references while interjecting real-world examples that provide both traditional and unorthodox brand communication tactics in the competitive marketplace, The Surfer's Guide To Marketing challenges marketing minds to push the envelope. Featuring cases and insight from such brands as ZICO, Body Glove, and Wahoo's and interviews with famous innovators like FOX's David Hill and Super Agent Leigh Steinberg, the book is a hands-on, humorous discussion of marketing strategy and tactics. By creating an atmosphere for marketing and business professionals to think outside-the-box, we paddle out into a lineup consisting of large brands, small start-ups, and everyone else in the market vying for the wave of consumer attention. The Surfer's Guide To Marketing crushes boring, industry text book rhetoric like a barrel at North Shore and drops in plenty of humor and a unique marketing perspective to encourage fresh thought and a new attitude for brands. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781482708981

Bibliographic Details

• Title: The Surfer's Guide To Marketing (Paperback)
• Publisher: Createspace Independent Publishing Platform
• Publication Date: 2013
• Binding: Paperback
• Condition: new