Surfing the Rift: The Executive's Guide to the Post-Web 2.0 World

Executives have little time to learn and keep pace with the latest social media tools. They want to know how these tools can advance their business goals. This book provides the answers and explores the technologies behind the shifts—or rifts—that affect every business today: Blogs, social networks, podcasts, virtual worlds, search engine marketing, and other collaboration tools. In each chapter you’ll find solid action steps to help your business capitalize on new media, and relevant examples of how companies are effectively using new media technology every day.

Joe Cullinane is a Silicon Valley-based consultant, educator, and speaker who counsels executives and entrepreneurs in business development; global sales and marketing; and the strategic use of Internet technologies. He is the author of 21st Century Selling: An Anthology of Advice from Top Sales Pros Dr. Tanuja Singh, Dean of the Bill Greehey School of Business at St. Mary's University in San Antonio, TX, is an award-winning educator whose research and consulting areas include digital media and its impact on business; public policy, and global and cross-cultural marketing issues. She has worked in international banking and as a consultant to the private and public sectors.