Surprise! The Secret to Customer Loyalty in the Service Sector
Language: English
Published by Business Expert Press, 2014
- Softcover
- Used
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Business Expert Press Pub Date: 10/10/2014 Binding: Paperback Pages: 180 first edition.
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- Title
- Surprise! The Secret to Customer Loyalty in the Service Sector
- Author
- Vincent P. Magnini
- Publisher
- Business Expert Press
- Publication year
- 2014
- Condition
- Fair
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1631571028
- ISBN 13
- 9781631571022
Modern consumers are being bombarded with information from every angle. They can't absorb it all and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions. They must spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained within these pages.
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About the Author
Virginia Tech
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