Survey Methods in Social Investigation

Survey Methods in Social Investigation is a foundational text in social-science research, offering a clear and systematic guide to designing, conducting, and analysing surveys. Moser provides detailed coverage of sampling, questionnaire construction, interviewing techniques, data handling, and the practical challenges of fieldwork, making the book a long-standing standard in the discipline. The volume combines methodological rigour with accessible explanations, illustrating best practice through real-world examples and statistical guidance. A key reference for students, researchers, and anyone working with empirical social-survey data.