Survey Research: The Basics

Keith F Punch

ISBN 10: 0761947051 / ISBN 13: 9780761947059

Published by SAGE Publications Inc, 2003

About this Item

This book focuses on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element.

Seller Inventory # 00074971617

Bibliographic Details

• Title: Survey Research: The Basics
• Publisher: SAGE Publications Inc
• Publication Date: 2003
• Language: English
• ISBN 10: 0761947051
• ISBN 13: 9780761947059
• Binding: Paperback
• Condition: Good

About this title

Synopsis

Survey Research can be used as an independent guide or as a workbook to accompany Keith F Punch′s bestselling Introduction to Social Research (SAGE, 1998). It represents a short, practical `how-to′ book on a central methodology technique aimed at the beginning researcher.

The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element. The book then shows how the simple model of the quantitative survey generalizes easily to more complex models. It includes a detailed example of both simple and complex models, which readers should find very helpful.

It is directed primarily at beginning researchers - upper-level undergraduate and graduate students in any area of social science, who often have to do small scale surveys in projects and dissertations. Beyond this, it will be of interest to anybody interested in learning about survey research. It is written in non-technical language, aiming to be as accessible as possible to a wide audience.

About the Author

Keith Punch is Emeritus Professor of Education in the University of Western Australia. He is the author of several books on research methods in education, covering quantitative, qualitative and mixed methods, and he has supervised a very large number of graduate students working on dissertations and theses for higher degrees in education.