Survival First: The Rebel Entrepreneur’s Guide to Risk, Riches and Immortality

Entrepreneurship can be hell.

Most quit, scarred by financial ruin, emotional trauma and broken dreams. So how do we defy the odds and win this great bet on ourselves?

In Dante’s Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs, too, walk through a hellscape of risk so they may create wealth, freedom and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape.

Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional realism and the stories of ordinary entrepreneurs. Readers learn how to not merely confront risk but dance with it. Inside is the radical-yet-practical RDEE RISK formula—an eternally applicable framework for avoiding ruin and unlocking riches.

Risk. Uncertainty. Riches. These are the elements of survival. Of creation. Of immortality.

Dare to seek paradise? Come walk with me.

Alexander first learned to love books from his Cuban-American parents in Miami, Florida. After burning his college diplomas, he moved to Texas, stumbled into real estate, and became one of Texas's top producing (and only taco-themed) independent brokers despite working part-time hours. The rest of his time is spent studying history, playing disc golf, hosting extravagant dinner parties, and romping around the world. He lives and eats tacos in East Austin, Texas.