Sustainability, Innovation, and Consumer Preference

Digital platforms have transformed consumer behavior, shaping how people discover, explore, and purchase products and services. With the rise of social media, e-commerce sites, and mobile applications, consumers are more informed and connected. These platforms allow for instant access to information and reviews while creating communities where users can share experiences and recommendations. As a result, traditional marketing strategies are evolving, requiring brands to adapt to the fast-paced digital landscape and engage with consumers in meaningful ways. Understanding the influence of these platforms is essential for businesses that want to understand modern consumer behavior and build lasting customer relationships. Sustainability, Innovation, and Consumer Preference delves into the intersection of digital technologies and circular economy principles, highlighting how innovations in areas such as IoT, AI, blockchain, and big data are transforming traditional business models into more sustainable, resource-efficient systems. It explores the redesign of product life cycles, the role of Industry 4.0 in sustainable manufacturing, and the influence of digital platforms on consumer behavior. This book covers topics such as automation technology, social media, and waste management, and is a useful resource for computer engineers, marketing professionals, business owners, economists, academicians, and researchers.

Ercan Özen, received his BSc in Public Finance (1994), MSc in Business-Accounting (1997), PhD in Business Finance (2008) from University of Afyon Kocatepe. Now he is Professor of finance in department of Finance and Banking, Faculty of Applied Sciences, "University of Uşak, Türkiye (Turkey). His current research interests include different aspects of Finance. He served as co-editor for books by eminent international publishing houses. And have publications more than 100, participated many international conferences. He is board member of 5 International conferences and workshops. Besides, chair of International Applied Social Sciences Congress. Co-editor of 2 international journals (Journal of Corporate Governance, Insurance, and Risk Management (JCGIRM) and Opportunities and Challenges in Sustainability (OCS)). The editor is also the certificated accountant, member of Agean Finance Association and member of TEMA (Turkey Combating Soil Erosion, for Reforestation and the Protection of Natural Resources Foundation.)

Azad Singh is an accomplished academic with a Ph.D. from Chaudhary Devi Lal University, specializing in employee attrition and retention strategies. He also holds an MBA from Amity Business School and brings over eight years of teaching experience, currently serving as an Associate Professor at MIMT, Greater Noida. Dr. Singh has a strong background in Human Resource and Marketing Management, with significant contributions to research, including publications in Scopus and ABDC-indexed journals, as well as UGC-listed journals. He has supervised four Ph.D. scholars and actively participates in academic conferences, workshops, and faculty development programs. His research interests include employee engagement, digital literacy in education, and work-life balance, reflecting his dedication to advancing knowledge and academic excellence.

Sanjay Taneja is currently an Associate Professor in Research at Graphic Era University, Dehradun, India. His significant thrust areas are Banking Regulations, Banking and Finance (Fin Tech, Green Finance), Risks, Insurance Management, Green Economics and Management of Innovation in Insurance. He holds a double master's degree (MBA &M.Com.) in management with a specialization in Finance and Marketing. He received his PG degrees in Management (Gold Medalist) from Chaudhary Devi University, Sirsa, India in 2012. He earned his Doctor of Philosophy (Sponsored By ICSSR) in Banking and Finance entitled "An Appraisal of financial performance of Indian Banking Sector: A Comparative study of Public, Private and Foreign banks in 2016 from Chaudhary Devi University, Sirsa, India. He received his Post Doctoral Degree from faculty of Social Sciences, Department of Banking and Insurance, Usak University, Turkey entitled on "Impact of the European Green Deal on Carbon (CO2) Emission in Turkey" in 2023. He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. Prof. Taneja has more than fifty publications in total (Scopus/ABDC/Web of Science- 27)